Air dams for cars
How the project came about
The idea came to the Parisini brothers at the end of the 1970s. At that time, very few cars featured air conditioning systems as standard, and simply driving with the windows open created excessive noise and turbulence.Giorgio Parisini invented a tapered, aerodynamic deflector for large windows.
He applied a small spoiler to the outside edge of the deflector in order to deviate the flow of air entering the passenger compartment, thus making it possible to travel with the windows open without creating excessive turbulence or noise. The spoiler constitutes the main claim of the patent.
Our input
Having created the prototype, the inventor turned to us for help. After analysing the market with our partners and Cora S.p.A., the decision was taken to invest directly in the discovery by dealing with the launch of the product.
With a targeted marketing and communication campaign, in just a few years the Parimor anti-turbulence device soon clocked up sales of a million units and became a well-established name. In subsequent years, the product reached even higher levels of success, leading to the creation of a new, less bulky mini-deflector called the Mixer, which like its predecessor also featured an anti-turbulence device. The Mixer still sells in large quantities to this day, despite the advent of air conditioning.
The commercial success of this product has, understandably, led to the release of many similar products made by competitors. However, the uniqueness of the Parimor patents has allowed the Parisini brothers' products to remain in the driving seat.
In 1985, we decided to leave the project.
At present, the product is distributed by Cora S.p.A.