The shower takes a giant leap
How the project came about
The idea and the patent came about when the inventor decided to apply an existing principle to a shower head.
The discovery was based on using the pressure of a water jet to make the brushes of the shower head rotate, via a series of internal mechanisms, to produce a hydromassage effect. During the development of the design, the rotating brushes became interchangeable with rotating soaps and pumice stones, making this very much a multi-function invention.
Our input
A company operating in the shower sector added the discovery to our database. Following an analysis of the market, the decision was taken to invest directly in the product. We dealt with the marketing, distribution and communication aspects. Success was not long in coming, and in next to no time the product had sold one million units.
In 1995, our input came to an end.